Saga ROCE 2024

מה עושה Saga?

Saga PLC is a British company that was founded in 1951. The history of Saga began when a retired naval officer named Sidney De Haan opened a small hotel in the coastal town of Folkestone to provide accommodation for his friends and family. The hotel quickly became known and popular. In 1959, De Haan decided to expand the concept and began offering group travel for people over 50 years old. In the 1970s, Saga expanded into new markets and introduced cruises. In 1984, Saga went public and achieved great success. Since then, the company has continuously evolved and is now one of the leading providers of travel and insurance for people over 50. Saga's business model is based on the idea that older people generally have more time and money to travel and that they prioritize quality and service. Saga offers a wide range of travel options, from cruises to tours to single travel specifically designed for solo travelers. In addition to the travel business, Saga also operates in the insurance sector. The company offers a wide range of insurance, including health and travel insurance as well as auto and home insurance. Another division of Saga is property management. The company offers apartments and houses for people over 50 who want to live in their own homes but also appreciate the benefits of community living. Part of Saga's success is based on their mascot: the papier-mâché red man, also known as "Saga Sam," who is featured in almost all of Saga's advertising campaigns. The products that Saga offers are known for their high quality and high level of service. The company works closely with its partners to ensure that the travel and insurance meet Saga's high standards. Recently, Saga has faced a challenging time due to changes in the travel market and rising insurance claims costs. However, the company has taken steps to adapt and has embarked on a new strategy tailored to the needs of its customers. Overall, Saga is a successful company that specializes in serving the needs of older people. The breadth of their offerings, focus on quality and service, and brand image make Saga a unique company in the British market. Saga ist eines der beliebtesten Unternehmen auf Eulerpool.com.